Higher Education Marketing Services
Attracting and enrolling the right students is more challenging and competitive than ever before. Creating a highly customized, targeted strategy backed by research and data is the best way to maximize your recruiting efforts.
Blackboard can help your institution increase applications and improve enrollment yield by designing integrated marketing strategies that attract prospective students in unique and engaging ways.
Our Marketing & Recruiting Management Solutions Include Services Such as:
- Program Area & Viability Research
- Competitive Assessments
- Strategic Marketing Planning
- Creative Development
- Media Planning, Buying, Management & Optimization
- Content Strategy & Support
- Search Engine Optimization Strategy & Support
Driving Results Through Collaboration
Every solution starts with a conversation. We work with you to understand your institution's brand identity, challenges, and learners and define several differentiated solution strategies for consideration. We can also provide resources and support for building leadership buy-in. Our customized, collaborative approach drives dramatic results, including:
- Boosts in lead volume and enrollments year over year
- More efficient cost per lead/cost per enrollment through strategic planning and optimization with trackable ROI
- Improved lead to application conversion rates
- Greater market awareness and brand affinity
Maximize Your Marketing Investment with Enrollment Services
Blackboard recruiting advisors are outreach strategy experts. Using multiple channels, our advisors establish a relationship with your potential students to help drive them through the funnel towards enrollment.
Our Higher Education Marketing Partners
While the challenge is universal, each institution is unique. We tailor best practices to meet the institution’s goals and budget.
Develop and Grow Custom, Dynamic Online Programs
Digital marketing is just one important step in a comprehensive higher ed recruitment program. See how the OPX fee-for-service solutions offer an unbundled OPM model with best-in-class support and expertise to ensure you develop, deliver and grow quality online programs.