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Marketing Services

Attracting and enrolling the right students is more challenging and competitive than ever before. Creating a highly customized, targeted strategy backed by research and data is the best way to maximize your recruiting efforts.

Blackboard can help your institution increase applications and improve enrollment yield by designing integrated marketing strategies that attract prospective students in unique and engaging ways.

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Our Marketing & Recruiting Management Solutions Include Services Such as:

  • Program Area & Viability Research
  • Competitive Assessments
  • Strategic Marketing Planning
  • Creative Development
  • Media Planning, Buying, Management & Optimization
  • Content Strategy & Support
  • Search Engine Optimization Strategy & Support
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Driving Results Through Collaboration

Every solution starts with a conversation. We work with you to understand your institution's brand identity, challenges, and learners and define several differentiated solution strategies for consideration. We can also provide resources and support for building leadership buy-in. Our customized, collaborative approach drives dramatic results, including:

  • Boosts in lead volume and enrollments year over year
  • More efficient cost per lead/cost per enrollment through strategic planning and optimization with trackable ROI
  • Improved lead to application conversion rates
  • Greater market awareness and brand affinity
Two high school students shaking hands with recruiter.

Maximize Your Marketing Investment with Enrollment Services

Blackboard recruiting advisors are outreach strategy experts. Using multiple channels, our advisors establish a relationship with your potential students to help drive them through the funnel towards enrollment.

Learn more about what our marketing services can do for your institution.