The educational experience has many functional requirements but it’s also a deeply emotional journey for all who embark on it. Blackboard Design has a system that allows us to connect the functional and emotional goals of our users together in the solutions we offer. This approach allows us to translate design research, trends in education and technology, customer input and our collective experience into a uniform approach to solution expression.

One significant part of this approach is our design language system. Another aspect of our approach are the Ultra experience principles. These principles define the lens through which we interpret requirements, edit our designs, and bring meaning to our solutions.

Ultra Experience

Be adaptive

We go beyond screen-size responsiveness with a commitment to accessibility and multi-platform design. We surface the most valuable features in the right contexts without replicating all experiences across all clients or products. We recognize the workflow a user is executing and adjust the experience to make that workflow more efficient and engaging.

Be informed

Our solutions encompass a point of view about how technology is best used to meet learning needs. We combine the results of our empathetic research, our company experience, the wisdom of our in-house experts, and our unique data analytics. We take responsibility for the overall experience, even when integrating customization and partner extensions. In our default solutions, we lead with an opinionated view of how to improve educational outcomes.

Be approachable

We speak in a human voice in the language of education, not technology. We draw in new students and seasoned educators with our use of the New School design language. As we design for all skill levels, everyone — not just trained experts — can easily use our most complex features.

design methodology design language system ultra experience