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Market Research Services

Today’s higher education institutions are competing for students. Many may not have the resources to conduct much-needed market analyses, but want to invest wisely to attract new learners. We can help you plan for successful marketing and enrollment expansion through research and data analysis customized for your institutional needs.

Strategic Planning is an Important Part of What We Do

Strategic planning translates research data and findings into actionable insights for your institution. Blackboard will provide a step-by-step plan for growing enrollments through enhanced marketing and enrollment strategies that yield results and measurable return on investment.

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First, Consider the Market Conditions Needed for Growth

We need to understand where you are now and where you want to be. Our team of research, marketing and enrollment professionals are focused on performance and skilled at identifying the strategies that will help you attract and enroll more students. We can provide insights into the key factors shown to the left:

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Next, a Plan for Action

We work with you to conduct comprehensive market research analysis on the competitive landscape, degree program viability, and audience segmentation. To successfully draw students, we help align new program offerings on three data-based objectives—applicant goals, your brand identity and the job market.

From there, we consolidate research data, along with an evaluation of your existing recruitment strategy, into a customizable marketing and recruitment plan that’s for execution.

Focus Your Investments With Data-Driven Insights

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Maximize Your ROI

Project investment viability by providing insight into programs with the most growth potential, including expected enrollment outcomes.

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Stand Out from the Crowd

Learn how to differentiate your offerings from top competitors.

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Understand Your Audience

Gain valuable audience insight for current and future enrollment opportunities.

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Optimize the Current Job Market

Understand how both student and labor demands affect enrollment, tuition revenue and institutional prosperity.

Learn how our market research services can enhance your institution's effectiveness.