Education Recruitment Services

Blackboard can help you increase your enrollment while attaining a better return on your investment. Take a look at our offerings.

The Challenges of Student Recruitment

Boosting revenue by attracting new students is more complex than ever in this highly competitive space. Our research, marketing, and enrollment services can help you prioritize programs, define target students, differentiate your value, and make data-driven investments that generate successful enrollments.

Magnifying glass amid books, ribbon, hear and light bulb.

Research & Strategy Services

Position your institution for growth with a strategic marketing and enrollment plan. Our research and market analysis help you identify and prioritize ideal program offerings, target new groups of students, and understand your competition.

Student in front of globe with chat bubbles.

Marketing Services

Increase the number of high-quality leads and application conversions for your institution. Our performance-focused marketing services ensure optimization of your media investment while customizing your outreach by audience, program and geography.

Recruiter with headset amid clipboard and list.

Enrollment Services

Blackboard provides a high touch, student-centric approach to enrollment management that can help you boost enrollment yield. Leads are nurtured by our trained and dedicated advisors, freeing up your resources and providing students with the level of service they expect.

Own Your Online Story: Develop and Grow Custom, Dynamic Online Programs

See how the OPX fee-for-service model offers best-in-class support and expertise to ensure you develop, deliver and grow quality online programs.

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Insights from the Field

Datasheet

Learn the Power of a Multimodal Marketing Strategy in Student Recruitment

In a competitive and noisy digital world, universities need comprehensive marketing strategies to be seen, heard, and chosen by prospective students. Learn about the pillars of a strong comprehensive marketing strategy.

Case Study

Rutgers Maximizes Online Enrollment and ROI in Move from OPM to Blackboard’s OPX Solutions

Rutgers University reverses declining enrollment and sees a 4.8x ROI after a transition away from a leading OPM to Blackboard's OPX solutions, gaining full access to data and allowing the university to continue to optimize its online efforts well into the future.

Datasheet

Own Your Online Story

Blackboard’s Online Program Experience (OPX) solution offers an unbundled, flexible partnership approach that allows you to continue doing what you do best while leaning on the best-in-category services of an outsourced partner to provide guidance and support only where you need it. Unlike traditional OPM revenue-share models, our OPX lets you build customized online programs that optimize the student experience and increase your revenue and long-term profitability.

Webinar

Shifting Higher Ed Strategies in a Post-COVID World

Leaders in higher education discuss shifting trends with a focus on marketing, enrollment, student support and retention strategies.

Guide

Guide: Top 10 Winning Strategies for Enrollment Marketing

Compelling strategies for your school to stand out in a sea of sameness among higher education institutions.

Guide

Partnerships Increase ROI for Higher Ed Institutions

See how a robust vendor partnership can help you overdeliver on your institutional priorities in our playbook developed with Education Dive.

Learn more about what our recruitment services can do for your institution.

Take a Closer Look