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Research

To build a better experience, we continuously keep a pulse on the key issues and topics affecting mass notification and communication. We do it through research with our clients, Blackboard Institute, and partnerships with industry experts, research institutions, and other third party organizations. Through continuous collaboration, we can provide best practices, guidance, and insight into how communication can be used to enhance education, improve community safety and encourage preparedness.

K-12 Schools and Districts Research

COMMUNICATING WITH YOUR DISTRICT IN A WEB 2.0 WORLD

Social media is increasingly playing an important role in everyday life. At the same time, schools and districts have made significant investments in mass notification platforms that disseminate important time-sensitive information. Discover the benefits to incorporating social media into your district’s communications plan.

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WHEN COMMUNICATION MATTERS MOST: THE IMPORTANCE OF SPEED AND RELIABILITY FOR MASS NOTIFICATION

Notification providers offer a wide range of features and functions, but there is one feature that administrators and educators cannot take for granted: reliability. Schools and districts need a notification service that delivers messages rapidly, without delays or excuses.

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KEEPING STUDENTS COMPETITIVE: USING TARGETED COMMUNICATION TO DRIVE STUDENT SUCCESS IN A GLOBAL ECONOMY

Through routine outreach and targeted messaging, school leaders can share responsibility and allow for greater accountability in producing strong, competent leaders of tomorrow. Districts are using communication to engage parents, encourage active involvement from community leaders, and deploy better technology.

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Higher Education Research

DATA SECURITY FOR MASS NOTIFICATION IN HIGHER EDUCATION: WHAT YOU NEED TO KNOW ABOUT PROTECTING STUDENT DATA

Several factors affect how a mass notification system protects student contact data and deserve careful consideration when reviewing your security measures. By asking the right questions, and listening carefully to the answers, colleges and universities can determine which mass notification system offers the highest level of personal data protection.

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COMMUNICATING WITH STUDENTS IN A WEB 2.0 WORLD

There are many benefits to incorporating social media into your campus communications plan, from reaching larger audiences to building a sense of community on campus, communicating instantaneously, and initiating and engaging proactive interaction with students, faculty and staff. Social media integration is creating a new era in administration-to-campus communication, one that engages citizens and fosters a better administration for all.

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WHEN COMMUNICATION MATTERS MOST: THE IMPORTANCE OF SPEED AND RELIABILITY FOR MASS NOTIFICATION

While colleges and universities have been using notification systems for everyday, non-critical information such as street closures or trash pickup changes, when it comes to urgent messages, speed and reliability are key.

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TEXT MESSAGING AS EMERGENCY COMMUNICATION? NOT SO GR8

Dewitt Latimer, PhD - Deputy CIO and Chief Technology Officer for the University of Notre Dame - describes the pitfalls of using text messages as a notification solution during emergencies.

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THE DIGITAL FRONTIER:  THE IMPLICATIONS OF EVOLVING TECHNOLOGIES ON STRATEGIC ENROLLMENT MANAGEMENT

Joseph Merante, PhD - a pioneer of enrollment management philosophy - provides an in-depth look at the impact of emerging technologies on enrollment management.

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Government and Municipality Research

DATA SECURITY FOR MASS NOTIFICATION IN GOVERNMENT: WHAT YOU NEED TO KNOW ABOUT PROTECTING CITIZEN DATA

Mass notification systems are built upon a foundation of trust between government and its citizens—trust that the information sent will be accurate and timely and that the contact information will not be shared with unauthorized parties. Preserving this trust is paramount to the ongoing effectiveness of these systems.

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COMMUNICATING WITH CITIZENS IN A WEB 2.0 WORLD

Communities have made significant investments in mass notification platforms that disseminate important time-sensitive information. And they are wondering how to integrate these authoritative, one-to-many communications into the more conversational nature of the social graph.

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WHEN COMMUNICATION MATTERS MOST: THE IMPORTANCE OF SPEED AND RELIABILITY FOR MASS NOTIFICATION

While municipalities have begun to use notification systems for everyday, non-critical information such as street closures or trash pickup changes, when it comes to urgent messages, speed and reliability are key.

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MASS NOTIFICATION PRACTICES IN U.S. LOCAL GOVERNMENT 

Few topics in the public safety arena have received as much attention over the past decade as emergency or “mass” notification. This white paper, distilled from a larger quantitative study, seeks to answer questions like how widespread MNS adoption is among local governments, how frequently they use them, and which factors are the key drivers of MNS customer satisfaction.

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