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Blackboard Adds App for BlackBerry Smartphones to Mobile Web Platform

With App, More Users Enjoy Enhanced Experience with Blackboard Mobile
DENVER, Nov 04, 2009 /PRNewswire-FirstCall via COMTEX/ -- Blackboard Inc. (Nasdaq: BBBB) announced the launch of an application for BlackBerry((R)) smartphones, debuting at the University of Washington this week, as part of the new Blackboard Mobile((TM)) platform which is being leveraged by a growing number of campuses and K-12 schools to deliver a rich set of campus life services and content to mobile devices.

The BlackBerry smartphone application enables many more users to enjoy an enhanced experience while navigating course catalogs and campus maps, e-mailing professors and classmates and receiving real time updates on course schedules, campus events, news and sports with Mobile Central (formerly MobilEdu((TM))), Blackboard Mobile's flagship suite of applications.

Originally optimized for users of Apple((R)) iPhone((R)) and iPod Touch((R)) devices, the best Mobile Central experience is now available to users of BlackBerry smartphones. The suite is also generally accessible to users of any smartphone or mobile Web enabled device.

"This new platform allows us to easily reach our students, faculty and staff around the clock and deliver information whenever and wherever they want it, which increasingly is on mobile devices like BlackBerry smartphones and the iPhone," said David Morton, Director of Mobile Communication Strategies at the University of Washington (UW). "As a modern, global university, UW committed to embracing mobile communications and is pleased to be the launch institution for the application for BlackBerry smartphones."

"Institutions are looking for new ways to engage and support their communities, and we're building a mobile platform that helps them do that," said Michael Chasen, President and CEO of Blackboard. "Increasingly, we hope to help institutions change expectations by enabling mobile services and interactions that represent the full range of the education and campus experience."

Originally developed by San Francisco-based Terriblyclever Design, LLC, which was acquired by Blackboard in July, Mobile Central is branded for each institution and accessed by users who download their institution's application. The category defining suite of mobile applications for education is helping to better connect students, parents, faculty, prospective students and alumni to the campus experience in a way that wasn't possible before.

With Mobile Central, users have access to course catalogs, directories and maps, they can identify exact campus locations with GPS and they can check campus news, schedules, and real-time scores for athletic teams. In addition, open APIs for Blackboard Mobile enable institutions to extend the platform's offerings to fully customize and personalize the school's iPhone, BlackBerry and mobile Web interfaces.

The announcement was made at the EDUCAUSE 2009 annual conference in Denver, Colo., where several thousand members of the higher education community have gathered at the industry's premier information technology event.

"The app for BlackBerry smartphones is something our clients have asked for and is part of our effort to create an optimized experience for all mobile users," said Kayvon Beykpour, Vice President of Blackboard Mobile. "We're happy to work with institutions to leverage technologies that meet the expectations of students and other campus constituents who live and learn in a mobile, digital world."

For more information about the Blackboard Mobile platform, please visit http://www.blackboard.com/mobile.

About Blackboard Inc.

Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our Form 10-Q filed on August 6, 2009 with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of November 4, 2009. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to November 4, 2009.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

iPhone is a trademark and Apple, iPod touch are registered trademarks of Apple Inc.

SOURCE Blackboard Inc.


http://www.blackboard.com