Strategically plan for growth


Harness rich research and data to target students whose choices align with your programs.

Market Research

Form a clear picture of the perfect student for your institution, how you are different, and how you are positioned in the marketplace.

Brand Positioning

Your institution has a place in the minds of potential students. A personality. A brand. Learn to realize the full potential of your brand to attract the right students to help you grow and stand out.

Audience Segmentation

Understand the student audiences best positioned to take advantage of your programs and expand your reach. Gain insights into the messaging, marketing channels, and support processes required to meet their needs.

Program Viability

Drive enrollment through strategic programmatic growth. Understand how your programs align with market demand and workforce alignment to ensure success.

Investment Analysis

Using data insights, benchmarks and modeling, you can most accurately forecast to achieve your enrollment goals.

Predictive Modeling

Get insights through advanced analytics that lead to solutions across the student lifecycle, as well as specifically for enrollment, financial aid, student engagement and retention.


Make data-driven decisions and bring your vision to life with actonable insights.

Primary Research

Surveys and interviews shed light on employer and student preferences, requirements, and trends.

Secondary Research

Gain insight into the demand for your programs and initiatives with trusted outside sources.

Audience Segments

Understand and map student segments and profiles best positioned for growth by DMA and zip-plus 4.



Our knowledgeable experts can boost your team’s resources allowing them to focus on delivering the best education possible.

Strategic Consultants

Provide strategic guidance on where to start and where to go next.

Business Analysts

Build a viable business case that justifies your investments.

Research Analysts

Lay the groundwork for healthy results with in-depth market research and analysis.

Creative Directors

Gain a fresh perspective on your existing marketing materials or your creative vision.

Meet the team »


We're known as an education technology company for a reason. Leverage our industry-wide perspective to gather in-depth information about your most desirable students.

Market Segmentation Software

Take advantage of cutting edge research technology to gain invaluable insights into your target segments and personas.

Get Started

Call us at 800.424.9299 or fill out the form below for a free consultation about your institution.