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Tools and Resources

See our solutions in action. Read through our most current materials for insights, best practices, and examples of our work.

Marketing Whitepaper
Whitepaper

Four Leading Strategies to Identify, Attract, Engage and Enroll the Right Students.

Marketing and Enrollment leaders are often faced with two common challenges in today's competitive higher education marketplace – how to prioritize degree programs for investment and growth, and how to target and attract successful students. Built from our experience working with hundreds of institutions nationwide, this comprehensive whitepaper provides helpful best practices, ideas and guidance for tackling these challenges.

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Embry Case Study
Case Study

Embry-Riddle Worldwide

Recognizing the need to add capacity to its student services teams, Embry-Riddle Worldwide partnered with Blackboard to expand its admissions and financial aid operations. The partnership between has created efficiencies that have allowed Embry-Riddle Worldwide to experience significant growth.

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USM Case Study
Case Study

The University of Southern Mississippi

Four years ago, Blackboard and USM worked closely together on a strategic plan to launch and growth a set of online programs. Today, USM leads the state of Mississippi in the number of online students. Read about the work done with Blackboard to expand USM’s geographic footprint and market itself as a provider of high-quality online education.

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Testimonial Videos
Video

Leaders Share The Benefits Of Partnering with Blackboard

Blackboard has worked with hundreds of schools to improve the student experience by improving the way they service and support students. In a time when competitiveness is high and students are demanding more, these leaders are thinking strategically about the right approach to students and getting results. Hear what they have to say.

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Market Research Playbook
Playbook

Three Questions Market Research Can Help You Answer

This mini-playbook takes a quick look at how a thoughtful market research strategy can help your institution build a strong foundation for growth and stand out among the competition.

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Reach Your Target Audience Playbook
Playbook

Five Steps to Decoding and Reaching Your Target Audience

This mini-playbook takes a quick look at how market research can help your institution determine which students are most likely to enroll and be most successful in your degree programs. With a clear picture of your ideal students, you can then target and reach them to grow enrollments.

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Student Lifecycle Playbook
Playbook

Top 3 Ways to Give Your Student Lifecycle a Boost

This mini-playbook takes a quick look at how taking a student-centric approach to communicating with students can serve you well in the long run by boosting enrollments, retention, and even re-enrollments into graduate school.

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Media Buying Playbook
Playbook

Top 6 Things You Should Do Before Investing in Paid Media

This mini-playbook takes a quick look at how developing a specific plan for media placements drives strong leads for recruiting and enrollment.

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Datasheet
Datasheet

Strategic Marketing & Recruiting Services

Blackboard has been in the business of students and higher education for a long time – and with all of this data, insight, and expertise – we are uniquely positioned to help institutions grow and be competitive. We do this by building a marketing and recruiting strategy specific to the growth needs of an institution and by using research and data to drive our recommended approach.

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USM Case Study
Video

Drive Targeted Growth & Achieve Your Goals

Students have more choices than ever before. Our marketing, recruiting, and enrollment services can help you prioritize programs, define target students, differentiate your value, and make data-driven investments that generate successful enrollments.

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