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Tools and Resources

See our solutions in action. Read through our most current materials for insights, best practices, and examples of our work.

Case Study

Wichita State University

For the nearly 15,000 students at Wichita State University (WSU), time is a valuable resource. Students had struggled with the added burden of taking care of administrative issues. To empower students to succeed, the University decided it needed to provide more convenient and personalized assistance. With a goal of increasing enrollment by 50% over the next decade, largely through expanded online and returning adult programming, WSU recognized that it would need to take a new approach to student services – one that would provide convenient, 24/7 student assistance.

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Datasheet

Marketing and Enrollment Solutions

Blackboard has been in the business of students and higher education for a long time – and with all of this data, insight, and expertise – we are uniquely positioned to help institutions grow and be competitive. We do this by building marketing and enrollment solutions specific to the growth needs of an institution and by using research and data to drive our recommended approach.

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Datasheet

Financial Aid Datasheet

Financial Aid is a deciding factor in where students go to college, whether they remain tuition paying, and how quickly they complete. Ensuring your highly trained staff is utilized appropriately is critical especially during peak periods. This can mean the difference between meeting your enrollment goals and falling short. Our team can help you augment your resources and communicate effectively.

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Whitepaper

OneStop

In growing numbers, colleges and universities turn to a one–stop service model to enable students to take care of all of their service needs in one place. Several factors are driving the shift for process re-engineering as it relates to servicing student expectations. This whitepaper explores those factors and offers insight into what a successful One Stop operation should provide to today’s students.

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Case Study

George Washington University

The George Washington University School of Business (GWSB) sets high standards for its suite of online and in-person Professional MBA programs: from the caliber of its candidates, to the excellence of its program—and to the capabilities of a prospective partner. So when the institution decided to embark on an accelerated enrollment conversion initiative, it turned to Blackboard.

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Whitepaper

Four Leading Strategies to Identify, Attract, Engage and Enroll the Right Students.

Marketing and Enrollment leaders are often faced with two common challenges in today's competitive higher education marketplace – how to prioritize degree programs for investment and growth, and how to target and attract successful students. Built from our experience working with hundreds of institutions nationwide, this comprehensive whitepaper provides helpful best practices, ideas and guidance for tackling these challenges.

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Case Study

Embry-Riddle Worldwide

Recognizing the need to add capacity to its student services teams, Embry-Riddle Worldwide partnered with Blackboard to expand its admissions and financial aid operations. The partnership between has created efficiencies that have allowed Embry-Riddle Worldwide to experience significant growth.

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Case Study

The University of Southern Mississippi

Four years ago, Blackboard and USM worked closely together on a strategic plan to launch and growth a set of online programs. Today, USM leads the state of Mississippi in the number of online students. Read about the work done with Blackboard to expand USM’s geographic footprint and market itself as a provider of high-quality online education.

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Playbook

Three Questions Market Research Can Help You Answer

This mini-playbook takes a quick look at how a thoughtful market research strategy can help your institution build a strong foundation for growth and stand out among the competition.

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Playbook

Five Steps to Decoding and Reaching Your Target Audience

This mini-playbook takes a quick look at how market research can help your institution determine which students are most likely to enroll and be most successful in your degree programs. With a clear picture of your ideal students, you can then target and reach them to grow enrollments.

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Playbook

Top 3 Ways to Give Your Student Lifecycle a Boost

This mini-playbook takes a quick look at how taking a student-centric approach to communicating with students can serve you well in the long run by boosting enrollments, retention, and even re-enrollments into graduate school.

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Playbook

Top 6 Things You Should Do Before Investing in Paid Media

This mini-playbook takes a quick look at how developing a specific plan for media placements drives strong leads for recruiting and enrollment.

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