Together we can grow your institution.
Together we can help students get ahead.

Student Lifecycle Services

Partnering to provide students with better guidance, better support, and better outcomes throughout their education journey.

Strategy

A match made in the 21st century—pair students with programs that will allow them to flourish.

Market Research

Identify and enhance programs with the most potential for growth.

Audience Segmentation

Find and attract students that best meet a profile for success.

Investment Case

Use predictive data and modeling to help you forecast and achieve your enrollment goals.

Launch Plan

Craft a plan that provides roadmap to your vision.

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Recruiting

Don’t leave potential students hanging. Generate awareness and then provide guidance through the entire enrollment process.

Marketing

Build a balanced marketing mix that will connect with students and make the most of your budget.

Lead Generation

Optimize your performance and communication channels while finding new ways to reach today’s student.

Recruitment

Give students the interactions and answers they need to successfully apply and enroll.

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Pathways

Give today’s students the real-time personalized service they need to move closer to their goals.

Enrollment Management

Build long-term relationships with learners from the start.

Financial Aid

Bridge the gap between financial need and financial aid to help students stay enrolled.

Student Services

Provide live assistance to help students make important decisions and achieve their goals.

Retention

Identify at-risk students and take action to steer them toward success.

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USM - Sheri Rawls

Blackboard came in with an objective perspective, and what we got back was a clear picture – from the actual numbers to what should be reinvested back.Sheri Rawls, Director of the Learning Enhancement Center,
The University of Southern Mississippi

How We Can Help

Our team can partner with your organization to address both short and long term needs.

Strategy

  • Make decisions on program priorities and investment
  • Understand your competition and top differentiators
  • Identify student profiles, needs and motivations
  • Identify brand strengths and weaknesses
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Recruiting

  • Improve your web and communication assets
  • Plan a healthy mix of paid, earned, owned and social media
  • Buy, analyze and optimize paid media
  • Identify gaps in your lead nurturing process
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Pathways

  • Augment enrollment resources and scale for growth
  • Manage, track and respond to inquiries
  • Provide live assistance to students
  • Identify at-risk students and take action
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Emery-Riddle Worldwide

Over the course of the year, we were able to increase our admitted applicants by 2,000. Sometimes there's a tendency to say that technology can fix every problem, but in this situation that wasn't the case. We did need the power of people.Becky Vasquez, CTO, Embry-Riddle Worldwide

Our Expertise

Blackboard works with more institutions than anyone in the industry, giving us unique expertise in the business of education. Our data insights and deep understanding of today’s learner can help your institution succeed.

Dr. Darcy Hardy

Dr. Darcy Hardy

Associate VP, Enterprise Consulting

Andrew King

Andrew King

Senior Director, Client Services

Chad Bandy

Chad Bandy

VP, Student Services

Christina Fleming

Christina Fleming

Senior Director, Marketing and Enrollment Services

Meet the team »

Get Started

Contact us for a free consultation about your institution.