design methodology design language system ultra experience

Design Mission

Support the functional and emotional needs of our users

Our software is used by people in all areas of education, but our primary focus is on the learner and instructor. The education journey is a challenging endeavor for all parties involved but it’s also a time of growth. When we understand our users' functional and emotional needs, we can design solutions that decrease anxiety and increase successful outcomes for all.

Sweat the details, all the time.

Despite the rapidly moving landscape of the software development world, we continue to practice conscious and quality craftsmanship in our products. As designer Charles Eames said, "The details are not the details. They make the design."

The education journey is a challenging endeavor for all parties involved but it is also a time of growth. By understanding our users' functional and emotional needs we can design solutions that support decreasing anxiety and increasing successful outcomes for our learners and instructors.

Cross-company collaboration

Design isn’t practiced in isolation away from the rest of Blackboard. We strive to gather, synthesize, and strategize feedback from the many experts across the entire company to understand the voice of our users. Through this integrated process, we create experiences that support pedagogical methods as well as individual user experiences.