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Blackboard Launches Anti-Bullying Texting Service in Australia


Two-Way Text Service Launched to Help Address Bullying, School and Student Safety

SYDNEY – March 21, 2014–Blackboard Inc. has launched TipTxt™, a two-way texting service that encourages students to confidentially notify school officials of activity related to bullying or school safety. Already used by hundreds of schools around the world, the service is expected to be a powerful tool for ELC-Year 12 schools and higher education institutions in Australia to use in anti-bullying efforts.

TipTxt is a tipline that allows for confidential text conversations between students and school officials about challenges that students experience such as bullying and issues that relate to bullying, including abuse, self-esteem or confidence problems. Armed with this insight, school officials can provide resources, advice or other follow-up to help on a case-by-case basis.

"Some students may feel more comfortable using text messages rather than having a face-to-face meeting," said Andrew Playford, head librarian at Ballina High School, NSW. "Using a technology already available to alert school officials without having to be in their presence or be seen is a very effective means of communication and it could really help stop or prevent bullying."

"The vast majority of students already have a bullying prevention tool in their pocket – we just need to give them a way to use it," said Jay Bhatt, Blackboard CEO. "Helping them communicate with trusted adults in the same way they communicate with each other helps increase the likelihood of engagement. Just as we strive to give students a voice in the classroom, we also want to give them a voice in the hallways, on the playground, and in the lunchroom."

The service comes with a TipTxt mailbox and implementation and support services. The TipTxt service also includes the cost of text messages.

For more information about TipTxt, please visit http://connect.blackboard.com/TipTxtAus.

To arrange an interview with a Blackboard executive or Ballina High School’s Andrew Playford, contact Eloise King at 0401 557 262.

About Blackboard Inc.

Blackboard is the world's leading education technology company. We challenge conventional thinking and advance new models of learning in order to reimagine education and make it more accessible, engaging and relevant to the modern-day learner and the institutions that serve them. In partnership with our customers and partners in higher education and K-12 as well as corporations and government agencies around the world, our mission is to help every learner achieve their full potential by inspiring a passion for lifelong learning. For more information about Blackboard, follow us on Twitter @Blackboard.

Source: Blackboard Inc.

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