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Blackboard Introduces User Purchase Option for Mobile Learning App

App Will Be Available for Introductory Price of $1.99 Per Year* on iOS and Android

NEW ORLEANS, July 11, 2012 /PRNewswire/ -- Blackboard Inc. today announced an option to let students and faculty directly purchase its mobile learning application, adding a new way for users to get access to the apps without requiring an investment by their institution.

Beginning in September, users worldwide will be able to download Blackboard Mobile™ Learn from the App Store and on Google Play, search for their school, and get access to their courses and organizations for an introductory price of $1.99 per year or a one-time fee of $5.99*. The apps, built natively for each platform, will be available on all iOS® and Android® devices, on all mobile carriers.   

Blackboard will also continue to offer an institutional license for Blackboard Mobile Learn that lets institutions subsidize access for all students and faculty on all of their devices, and to extend access to BlackBerry® and webOS® devices for which in-app purchases are not currently common. The institutional license version also enables institutions to integrate Blackboard Mobile Learn with Blackboard Mobile™ Central, the company's popular campus life and services application.

"We've seen a tremendous take-up of Blackboard Mobile Learn," said Kayvon Beykpour, General Manager of Blackboard Mobile. "But we wanted to implement a model that gave users the choice to use the application even if their school hasn't subsidized it. We hope that providing users this new option will help more students and institutions expand access to mobile learning."

The announcement was made at BbWorld®, an annual event hosted by Blackboard being held this week in New Orleans.

Blackboard's mobile learning apps have been downloaded on over 3 million devices and accessed more than 60 million times. Nearly 1,300 institutions worldwide have enabled the apps since Blackboard first introduced them in 2010.

In May, Blackboard added new features including mobile tests and push notifications, continuing the company's focus on elegant, intuitive design leveraging the unique features of different mobile devices to provide the best user experience. In addition to the new features, the apps allow students to create, upload and access documents and multimedia; submit assignments; read and comment on blogs and journals; create discussion posts; view grades, read announcements, and more.

To support the new user purchase option, institutions can download a free Blackboard Building Block. Higher education institutions in North America currently leveraging the no cost option will be transitioned to the subscription option when it becomes available in September with no action required.

For more information about Blackboard Mobile Learn, please visit

About Blackboard Inc.

Blackboard is the world's leading education technology company. We challenge conventional thinking and advance new models of learning in order to reimagine education and make it more accessible, engaging and relevant to the modern-day learner and the institutions that serve them. In partnership with our customers and partners in higher education and K-12 as well as corporations and government agencies around the world, our mission is to help every learner achieve their full potential by inspiring a passion for lifelong learning. For more information about Blackboard, follow us on Twitter @Blackboard.

Source: Blackboard Inc.