Pinpoint your ideal strategy, chart your path

to growth



Today's Higher Education institutions are competing for students. Many may not have the resources to conduct much-needed market analyses but want to invest wisely to attract new learners. Blackboard’s Market Research and Strategic Planning Solution provides a detailed, predictable plan geared toward:

  • Identifying and prioritizing ideal programs
  • Profiling and targeting new enrollments
  • Enhancing an institution’s approach to recruiting prospective students

The first step is to work with you to conduct a comprehensive market research analysis on the competitive landscape, degree program viability, and audience segmentation. To successfully draw students, we help align new program offerings on three data-based objectives:

  • Applicant goals
  • Your brand identity
  • The job market

We consolidate research data, along with an evaluation of your existing recruitment strategy, into a customizable marketing and recruiting plan that’s ready for execution.

Blackboard’s Market Research and Strategic Planning services can help you:

  • Predict investment viability by providing insight into programs with the most growth potential, including expected enrollment outcomes
  • Learn how to differentiate your offerings from top competitors
  • Gain insight into audiences that make up current and future opportunities for new enrollments
  • Understand how student demand and labor demand for specific degree programs affects enrollments, net new tuition revenue, and overall institutional prosperity

Contact us for a readiness assessment.


Case Study

Embry-Riddle Worldwide: Meeting the needs of the Active Learner. See how. Watch the video >