Research & Strategy



Pinpoint your ideal strategy, chart your path to growth


Blue technology

Create an action plan

The first step is to work with you to conduct a comprehensive market research analysis on the competitive landscape, degree program viability, and audience segmentation. To successfully draw students, we help align new program offerings on three data-based objectives: 

  1. Applicant goals 
  2. Your brand identity 
  3. The job market 

We consolidate research data, along with an evaluation of your existing recruitment strategy, into a customizable marketing and recruiting plan that’s ready for execution.

Focus your investments with data-driven insights

Blackboard’s Market Research and Strategic Planning services can help you:

Predict


Predict investment viability by providing insight into programs with the most growth potential, including expected enrollment outcomes.

Learn


Learn how to differentiate your offerings from top competitors.

Gain insight


Gain valuable insight into the audiences that make up current and future opportunities for new enrollments.

Understand demand


Understand how student demand and labor demand for specific degree programs affects enrollments, net new tuition revenue, and overall institutional prosperity.

More Information

Learn more about the details of the offering.


Next Steps

Let us help you with each of your specific questions.