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Marketing & Recruiting Management


Recruiting and lead generation isn’t always easy in today’s higher education environment. Many institutions lack the resources to fully execute a program that produces leads and converts them into promising applications.


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Our Marketing and Recruiting Management services focus on:


  • Increasing the amount of high-quality applications you receive by targeting the right audience for the right degree program 
  • Creating winning marketing campaigns using art directors, designers, and copywriters 
  • Leveraging media strategies such as advertising, targeted web pages, events, and direct emails to raise awareness and create engagement 
  • Scoring prospective students’ profiles to optimize outreach efforts 
  • Engaging prospects further through personalized contact that moves them to the next phase of the application process 
  • Measuring, benchmarking, and reporting to continuously improve the process Minimizing cost per lead and cost per enrollment through data-driven tactics

How does it work?

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Create a go-to-market plan

Our first step is to conduct market research on the competitive landscape and assess your institution’s current recruiting program. Then we provide you with actionable direction based on those findings. The resulting plan is a creative, innovative, and customized lead-generation strategy that incorporates relevant media channels to cost-effectively boost the number of quality applications your institution receives.

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Convert leads with personalized outreach

Blackboard recruiting advisors are outreach strategy experts. Using multiple channels, our advisors establish a relationship with your potential students and drive them through to a completed application.

More Information

Learn more about the details of the offering.


Next Steps

Let us help you with each of your specific questions.