1. Information Blackboard collects
You are free to utilize the Services without identifying yourself; however, if you would like to utilize or customize some features of the Services, you must first register with Blackboard. When you register, we will request certain personal information, including, but not limited to, contact information, such as your name, city and state, and e-mail address as well as demographic information such as your age, gender and interests. This information better enables us to provide you with content relevant to your interests and provides us with aggregate data that Blackboard uses to improve the Services. We may also ask you for information about your system or how you use Blackboard products and services, and we will collect information through your use of the Service, including your actions taken on the Service and your communications with others through the Service. Please see Section 5, below, for information on how to access or update this information and see Section 7 for information on how we collect and use Student Data.
Blackboard gathers information about all users collectively, such as what areas users visit most frequently and what services users access most often. Blackboard automatically logs IP addresses, session sources, and other data which tracks users' access to the Services. We analyze these logs for sales and marketing purposes as well as system performance monitoring. These logs are analyzed for the aggregate trends they reveal about our customers and how the customers use the Services. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analyzing and improving the Services. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time.
When you access our Services by or through a mobile device, we may receive or collect and store unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.
2. Purposes of data collection
Blackboard requests personal information to operate, maintain and provide to you the features and functionality of the Services and to communicate directly with you, as well as for purposes such as the provision of customer service and support, billing, network management, customer surveys, sales management, support, newsletter subscriptions, user group memberships, event registration and sponsorship, offers of related services, and other exchanges of information.
3. What Blackboard does with the information it collects
Blackboard makes chat rooms, forums, message boards, and/or news groups available in certain areas of the Services. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information.
Blackboard may use aggregated personal information to determine the demographic composition of our user base and to distribute statistics and general marketplace information about Blackboard. This aggregate information does not identify specific users.
Certain non-personal information regarding users is recorded by the standard operation of the Internet servers hosting the Services. This information is primarily used to provide users of the Services with an enhanced online experience. Blackboard may disclose aggregated user statistics in order to describe the Services to prospective partners, advertisers, and other third parties, and for other lawful purposes.
Some features of the Services may be offered in conjunction with a partner company. In order to provide these features, it may be necessary for either you or us to share your personal information with this company. If you do not want your information to be shared, you can choose not to allow the transfer by not using that particular feature.
Blackboard utilizes other companies to provide limited services on its behalf, including but not limited to customer support, web analytics, coordination of mailings and event management. These companies are permitted to access only the information they require to perform those services. Blackboard requires these companies to maintain the confidentiality of any personal information and prohibits them from using the information for any other purpose than the purpose for which it was collected.
Blackboard may share personal information other than Student Data, as defined below, with other parties in connection with any company transaction, such as a merger, sale of all or a portion of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy or related or similar proceedings. Blackboard’s transfer of Student Data to a third party in the event of a company transaction is governed by our agreements with our educational institutions and applicable law.
4. User options — opt-out
Users may opt out of receiving future promotional electronic mailings from Blackboard by following the unsubscribe procedures indicated in the mailing. Individual end users of Blackboard software should contact their educational institution or other organization hosting the software for questions about access to the personal information collected by that institution. Please contact us at the address below if you have other questions about the information you receive from us or the information that we collect from you.
5. Access to your information
Blackboard offers users the ability to correct or change the information collected during registration. Users may change this information at any time and as often as necessary by choosing the "edit personal information" option or other similar functionality offered in the Services. To access or change your personal information, log in to your account through the Services. For data not available through such an account, please contact us at the address listed below.
Blackboard maintains reasonable administrative, technical and physical procedures to protect information stored in our servers, which are located in the United States and in other jurisdictions in which Blackboard, its subsidiaries and affiliates maintain facilities. Security safeguards may include but are not limited to data encryption, firewalls, data use and access limitations, and physical access controls to buildings. If you have questions about such security, please contact us at the address listed below.
7. Student data collected during the course of providing services to educational institutions
8. Children’s privacy
Blackboard does not knowingly collect any information from children under the age of 13 unless and until a school or educational institution has provided appropriate consent and authorization for a student under 13 to use the Services and for Blackboard to collect information from such student. Please contact us at firstname.lastname@example.org if you believe we have inadvertently collected personal information from a child under 13 without proper consents so that we may delete such information as soon as possible.
9. European Union data protection
Blackboard complies with the U.S.-EU Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. For more information regarding Blackboard’s compliance with the U.S.-EU Privacy Shield Principles, please see our Privacy Shield Privacy Statement available.
If you have any questions regarding this policy, please contact:
1111 19th Street, N.W.
Washington, DC 20006
Notwithstanding the foregoing, however, with respect to Student Data, as discussed in Section 7, above, our data privacy practices are governed by our agreements with educational institutions and applicable law. Accordingly, any changes in our data handling practices involving Student Data would have to be in accordance with our agreements with educational institutions and applicable law.
11. Contact Blackboard
1111 19th Street, N.W.
Washington, D.C 20006
In the event that you are concerned about how data you have provided Blackboard through the Services has been used, please contact us at one of the addresses listed above. Blackboard takes all concerns about privacy and use of data very seriously, and shall endeavor to reply to you within two business days to commence its investigation of your concerns.
This policy was updated on June 23, 2017.