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Christina Fleming

Christina Fleming

Principal Strategist, Marketing and Enrollment

I am responsible for leading the Enrollment Services team of marketing and enrollment experts. My team delivers strategic marketing and enrollment plans to Higher Education partners that are built upon research-led insights. I am also responsible for managing creative development and execution with emphasis on web and digital. I act as an executive sponsor on marketing and enrollment related projects providing strategic guidance and client support. I have led mission-critical projects on behalf of the University of Arkansas, Ivy Tech Community College, George Mason University, Embry-Riddle, and the University of Arizona, to name a few.

My team and I focus on:

  • Program and market analysis
  • Audience segmentation
  • Lead generation
  • Media management
  • Creative strategy
  • Enrollment management

My prior work experience includes:

  • 5 years as Sr. Director of Brand & Creative at Blackboard
  • 3 years as Vice President of Product Marketing at a telecommunications start-up
  • 7 years in Product Marketing in telecommunications and technology
  • Bachelor’s in Business with a concentration in Marketing from The University of Notre Dame