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Read the new joint research report from UPCEA and Blackboard

Navigating generational shifts: Understanding today’s student demographics, preferences and expectations

Learn how students' needs shift across generations, how conditions needed to ensure students enroll and retain can vary, and how some common conceptions about what students want and need may be off the mark.

Millennials have become the majority cohort in our economy and are quickly becoming the face of the new adult learner. UPCEA has teamed up with Blackboard on this groundbreaking study to identify differences among young adult learners, older Gen Z’ers and younger Millennials, regarding future educational needs, support they require, and potential marketing impact.

Download the case study