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Playbooks for Local and State Government


Why a Playbook?

When a natural disaster or other urgent event develops, there isn’t much time to plan how your city or county will react, and even less time to communicate these actions to a concerned public.

The Blackboard Connect™ Playbooks for Local and State Government series provides you with a blueprint for how to communicate with constituents before, during, and after such events.


Weather & Emergencies

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Tornado

Tornadoes cause an average of 60-65 fatalities and 1,500 injuries each year. Download the Playbook for a blueprint on how to communicate with constituents before, during, and after a tornado.

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Hurricane

Hurricanes can generate gale-force winds extending over 600 miles from the eye and winds for up to 28 days. Being able to reach all your constituents before, during and after a hurricane is critical.

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Wildfire

In 2011, 73,484 wildfires burned 8.7 million acres, with an average of 119 acres per fire. Communicating with your constituents about fire prevention before fire season, as well as keeping them informed during a wild fire and throughout the recovery period is critical.

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Earthquake

Recent earthquakes in Japan and Turkey remind us of how sudden and deadly they can be. Being prepared is critical and having a communication plan in place is vital.

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Extreme Winter Weather

While northern climates get a significant amount of extreme winter weather, it can affect regions throughout the US, as evidenced by the snow and ice storms in the Dallas, Texas area in February 2011. Download the Playbook for a blueprint on how to communicate with constituents before, during, and after a winter storm.

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Utilities

The impact of a utility disaster can be limited to the immediate area where the incident occurs or, as in the case of the Fukushima Daiichi nuclear disaster in Japan, it can affect millions of people. Being prepared is critical and having a communication plan in place is essential.

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Floods

Flash floods are the #1 weather-related killer in the U.S. since they can roll boulders, uproot trees, and destroy buildings and bridges. Communicate to your citizens before flood season to help them prepare, and during and after a flood to keep them safe and informed.

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Thought Leadership

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Public Relations and Crisis Preparedness

A crisis can happen at any time. From an unexpected storm or wildfire, to a public health outbreak or safety hazard, local governments, big and small, must have a go-to crisis communications plan in place and at the ready.

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Social Media and Local Government

Local governments search for new and better ways to promote transparency, enhance engagement, and foster collaboration. With the wide reach and instant communication afforded through social media, it is a logical fit.

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