Thought Leadership

Business Alignment

View the webinar: Metrics for the Modern CLO: How to Measure Formal & Informal Learning

In today’s business environment, the most common and widely used metric to measure the success of learning programs is ROI. But, does it really mean anything? It is a metric that can accurately measure success in terms of hard costs, but all too often, it doesn’t provide a true measure of learning.

That’s why training professionals should define their programs’ success by focusing on the impact on business (IOB), not ROI. By measuring change in internal client performance metrics from before to after a training event, you can clearly see how successful the learning program was in driving behavioral change. For example, measuring the change in customer satisfaction rates after training on customer service skills. Or the growth in revenue generation after the completion of solutions selling training. Whatever the case, you need to focus on metrics that are meaningful to the business to determine the impact of your program.

As many learning practitioners can attest, implementing an IOB strategy is not an easy task. But just because it’s challenging doesn’t negate the need to demonstrate improvements in employee skills, competence and knowledge derived from learning and development initiatives.

Blackboard Learn™ for Corporations influences desired behavioral change by delivering relevant, dynamic and interactive training that engages learners. This increased engagement causes knowledge retention to rise, which fosters changes in behavior and, ultimately, a positive impact on the business.