How can you deliver real value to your members while driving incremental revenue to your bottom line at the same time? Offer ongoing professional development opportunities.
Today, associations have no way to deliver a continuous training program to their members, so they resort to two-day in-person seminars, "learning lunches," or non-interactive webinars. We don’t have to tell you this one-off approach does not maximize revenue generation possibilities, or provide the ongoing development experience that your members really need.
Blackboard Learn™ for Associations provides learning opportunities that move beyond this antiquated model. You’ll have the ability to offer weekly, bi-weekly, or monthly courses where content is easily accessible and continues to grow. Rather than merely satisfying continuing education requirements, learners have an opportunity to network with colleagues and subject matter experts over an extended period of time. All of these elements provide a tremendous increase in substance and obvious value over traditional programs…and that’s something members are willing to pay for.
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