Blackboard Selects Fleishman Hillard as Public Relations Agency of Record
WASHINGTON, DC, May 03, 2006 (MARKET WIRE via COMTEX News Network) -- Blackboard Inc. (NASDAQ: BBBB), a leading provider of e-software and
services to the education industry, has named Fleishman Hillard, a
leading global communications consultancy as its public relations
agency of record. The agency will act as an extension of Blackboard's
marketing team to highlight how Blackboard's technology is used by
millions of students and teachers at thousands of institutions around
the globe, to enhance education.
Fleishman Hillard is being retained at a critical juncture for
Blackboard, as it combines forces with WebCT following the recently
completed merger. With the broadened community of practice,
Blackboard will now focus its efforts to move the education industry
forward through advanced product innovations, and leveraging the vast
network of clients and users worldwide. Fleishman Hillard will help
Blackboard tap into various communication channels to reach these
users and foster collaboration and innovation among them.
"Just as the Web is moving into a new era, often referred to as the
Web 2.0, Blackboard is moving in to a new era of Blackboard 2.0," said
Tim Hill, Senior Vice President of Marketing at Blackboard. "We are
excited to work with Fleishman Hillard, an agency with a history of
excellence, as the company grows and helps to shape the next
generation of e-Learning and campus commerce and service offerings."
Blackboard solutions are used by millions of students at schools,
colleges, universities and corporate and government agencies in the
United States and abroad to enhance the education experience.
Blackboard Inc. (NASDAQ: BBBB) is a leading provider of enterprise
software applications and related services to the education industry.
Founded in 1997, Blackboard enables educational innovations
everywhere by connecting people and technology. With two product
suites, the Blackboard Academic Suite(TM) and the Blackboard Commerce
Suite(TM), Blackboard is used by millions of people at academic
institutions around the globe, including colleges, universities, K-12
schools and other education providers, as well as textbook publishers
and student-focused merchants that serve education providers and
their students. Blackboard is headquartered in Washington, D.C.,
with offices in North America, Europe and Asia.
Educate. Innovate. Everywhere.
Any statements in this press release about future expectations, plans
and prospects for Blackboard and other statements containing the words
"believes," "anticipates," "plans," "expects," "will," and similar
expressions, constitute forward-looking statements within the meaning
of The Private Securities Litigation Reform Act of 1995. Actual
results may differ materially from those indicated by such
forward-looking statements as a result of various important factors,
including the factors discussed in the "Risk Factors" section of our
Annual Report on Form 10-K filed on February 15, 2006 with the SEC.
In addition, the forward-looking statements included in this press
release represent the Company's views as of May 3, 2006. The Company
anticipates that subsequent events and developments will cause the
Company's views to change. However, while the Company may elect to
update these forward-looking statements at some point in the future,
the Company specifically disclaims any obligation to do so. These
forward-looking statements should not be relied upon as representing
the Company's views as of any date subsequent to May 3, 2006.
Senior Manager, Public Relations at Blackboard:
+1 202 463-4860 ext. 2404
SOURCE: Blackboard Inc.