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The University of Liverpool Goes Mobile with Blackboard

Native Applications Bring Campus Services and Teaching and Learning to Mobile Devices

AMSTERDAM – 28 June, 2011 – Blackboard Inc. (Nasdaq: BBBB) today announced that the University of Liverpool has selected Blackboard Mobile™ Central and Blackboard Mobile™ Learn, mobile applications that bring the campus experience and two-way teaching and learning to smartphones and other Web-enabled devices. The initiative will help the institution further enhance the student experience and deliver more personalized learning.

The Blackboard Mobile Central application enables on-demand access to vital campus information, enabling users to navigate interactive campus maps, access course catalogs, event calendars and news and use a directory to call or email instructors and classmates directly from the app. The Blackboard Mobile Learn solution allows students and faculty to access and upload course content, check grades and assignments, create threaded discussion posts, email their classmates and instructors, comment on blogs and more.

“We took an in-depth look at the market and no other vendor inspired the same degree of confidence as the team from Blackboard Mobile,” said Jake Gannon, Head of Applications, Systems and Services at the University of Liverpool. “Blackboard offers great value as it provides the resource and capability to offer mobile functionality across a wide range of mobile devices and platforms. It simply wouldn’t be an option to build a team to do this in-house.”

According to the most recent annual student survey, approximately 67 percent of the University of Liverpool’s students arrived on campus with a smartphone or Web-enabled device. In order to meet growing demand from students for mobile access to their virtual learning environment (VLE), Blackboard Learn™, the University of Liverpool partnered with the Blackboard Mobile team to provide instant access to the VLE without undergoing a costly and time-intensive integration process.

The University will deploy its Blackboard Mobile Central app this summer, which will be specially branded for the institution. In addition to the solution’s pre-built features, the institution will also make use of Blackboard Mobile’s Software Development Kit (SDK) to develop its own bespoke modules for the app.

“In our everyday lives we’re all becoming familiar with performing a wide array of tasks directly from our mobiles,” continues Gannon. “Blackboard has given us the ability to respond positively and proactively to our students’ needs, which benefits the diversification of our brand and enhances the quality of our reputation.”

“We’re excited to be working with the University of Liverpool in this initiative, and they’re really leveraging the mobile opportunity with a vision for how to deliver course information and campus services,” said Kayvon Beypour, VP, Blackboard Mobile. “We’re looking forward to seeing how they use our SDK to extend the functionality of Blackboard Mobile Central to address specific needs and requirements.”

Blackboard Mobile Central is available in native applications for Android™, BlackBerry®, webOS™ and iOS for the iPhone® and iPod touch®, and available in a mobile Web version to support a broader range of browser-enabled devices. Blackboard Mobile Learn is available in native applications for Android™, BlackBerry®,  webOS™ and iOS for the iPhone®, iPod touch®, and iPad™. After being enabled by an institution, the applications are free and can be downloaded from smartphone app stores.

For more information about Blackboard Mobile, please visit: http://www.blackboard.com/Platforms/Mobile/Overview.aspx

For more information about the University of Liverpool, please visit http://www.liv.ac.uk

About The University of Liverpool.
The University of Liverpool is a member of the Russell Group of leading research-intensive institutions in the UK. It attracts collaborative and contract research commissions from a wide range of national and international organisations valued at more than £110 million annually.

About Blackboard Inc.
Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will,” and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the “Risk Factors” section of our Form 10-K filed on February 18, 2011 and Form 10-Q filed on May 9, 2011 with the SEC.  In addition, the forward-looking statements included in this press release represent the Company’s views as of June 28, 2011. The Company anticipates that subsequent events and developments will cause the Company’s views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to June 28, 2011.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Apple, iPad, iPhone and iPod touch are registered trademarks of Apple Inc.

Palm and webOS are among the trademarks or registered trademarks owned by or licensed to Palm, Inc.

CONTACTS
Geraldine Fernandez/Robert Hickling
 020 8971 6417/ 6427
gfernandez@saycomms.co.uk or rhickling@saycomms.co.uk

Matthew Maurer, Blackboard Inc.
+ 001 202-463-4860 ext. 2637 or matthew.maurer@blackboard.com