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Demand for Online Learning Increases as More K-12 Students Deem it "Essential"

Number of High School Students Learning Online Triples in Three Years, Survey Shows

WASHINGTON, June 28, 2011 /PRNewswire via COMTEX/ --

In just three years, the number of high school students who have access to online learning has tripled, while twice as many middle school students are now learning online according to a survey report from Project Tomorrow® and Blackboard Inc. (Nasdaq: BBBB).

More than 40 percent of students now designate online classes as an essential component of their learning experience with administrators and parents also becoming more supportive of this vision. In two years' time, 39 percent more administrators and five times as many parentsincorporate online classes into their vision for the ultimate school.

While support grows, so does the untapped student demand for online learning as part of the ultimate school. One-third of middle school and high school students say they are interested in taking an online course but have not yet, and 30 percent of 3rd-5th grade students report they would like to take an online course, according to the survey.

"Online learning is transformative. We are just starting to see a generation rising through middle schools that demand online learning and have a clear insight into how it can change the future of education," said Julie Evans, CEO of Project Tomorrow. "These students are moving online learning beyond the basic learning paradigm and taking ownership in their learning process, creating an engaging, personalized and collaborative learning environment."

The findings are included in the report, Learning in the 21st Century: 2011 Trends Update, an analysis prepared by Blackboard and Project Tomorrow using data from Project Tomorrow's annual Speak Up National Research Project. The 2010 Speak Up surveys captured views on online education and 21st century learning from more than 379,000 U.S. K-12 students, parents, educators and college students enrolled in teacher preparation programs.

"Online learning will continue to impact student motivation for learning," said a Delaware County, Pennsylvania administrator who participated in the study. "I believe collaboration tools will have the greatest impact on student achievement. Web 2.0 tools will benefit students as they contribute content and become more confident in their writing ability, in their ability to offer their own opinions, and their ability to communicate and collaborate."

Students are not the only ones learning online: a majority of librarians (50 percent) and 27 percent of teachers have participated in fully online professional development classes or workshops, and 36 percent of administrators report experience with online learning as part of their professional tasks. Further, one-third of teachers would like to see their districts offer more online professional development, and an emerging cohort of teachers (14 percent) would like to leverage blogs and wikis to share best practices with their peers.

As administrators and teachers become more comfortable with online learning through experience, the barriers to learning have shifted beyond funding concerns. Almost a third of administrators are now concerned about the quality of the student-teacher interaction online and 28 percent note that creating online courses that are academically rigorous is a barrier. Administrators are also more concerned with evaluating the quality of online courses, which represents a more sophisticated understanding of what it takes to be successful with online learning.

For the first time, the survey looked into what might motivate teachers to teach an online course and found flexibility, compensation and access to technology tools as key influencers. As districts investigate how to meet the increased demands for online learning, the survey found that the key audience for strategic recruitment is teachers with less than ten years of experience who value online learning for their own professional development and explicitly express an interest in learning about online teaching.

"Online learning continues to propel forward each year, and we are extremely excited to be part of the process," said John Canuel, K-12 practice leader at Blackboard. "Every day we see schools and districts across the U.S. creating new learning environments that engage students with emerging technologies such as mobile learning, online learning and digital content. As the learning process is personalized, students are empowered to explore knowledge with an unfettered type of curiosity that is too often missing from traditional classroom settings."

Learning in the 21st Century: 2011 Trends Update, was released at the International Society for Technology in Education (ISTE) Conference in Philadelphia. The report is available online at

For more information about Blackboard, please visit

About Blackboard Inc.

Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

About Project Tomorrow

Project Tomorrow® is the nation's leading education nonprofit organization dedicated to the empowerment of students voices in education. With 15 years experience in the K-12 education sector, Project Tomorrow® regularly provides consulting and research support about key trends in K-12 science, math and technology education to school districts, government agencies, business and higher education. The Speak Up National Research Project annually polls K-12 students, parents and educators about the role of technology for learning in and out of school and represents the represents the largest collection of authentic, unfiltered stakeholder voice on digital learning. Since 2003, over 2.2 million K-12 students, parents, teachers, librarians, principals, technology leaders and district administrators have shared their views and ideas through Speak Up. For additional information, visit us at We can also be found at: or

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our Form 10-K filed on February 18, 2011 and Form 10-Q filed on May 9, 2011 with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of June 28, 2011. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to June 28, 2011.

SOURCE Blackboard Inc.