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Blackboard and txttools Partner to Offer Mass Notification Services to Clients in UK, Ireland

Complementary Solutions to Benefit New and Existing Clients

WASHINGTON, Nov. 24, 2010 /PRNewswire via COMTEX/ -- Blackboard Inc. (Nasdaq: BBBB), provider of the Blackboard Connect(TM) mass notification service, and txttools Ltd., the premier U.K.-based provider of text messaging solutions for education, healthcare and government, have partnered to deliver mass notification services to clients in the United Kingdom and Ireland.

The partnership offers a unique and comprehensive solution that draws on Blackboard Connect's experience delivering over 1 billion voice, email and text messages and txttools' pioneering work in two-way text messaging. With the partnership, txttools will market and sell Blackboard Connect mass notification services to existing and prospective clients.

With over 10 years of experience serving the text messaging needs of clients, txttools brings well-established relationships with top academic, healthcare and municipal organisations in the UK and Ireland, where it serves over 50 percent of universities and colleges. The addition of Blackboard Connect's multi-channel notification solutions will enable the companies to better serve a broader set of communications requirements.

"Combining the messaging expertise of txttools with Blackboard's global commitment to education-focused institutions of all kinds creates a compelling offer for this market," said Ed Miller, President of Blackboard Connect. "We look forward to bringing the best of our respective solutions to strengthen the communications capabilities of institutions."

Because many UK further and higher education institutions already use Blackboard to support their virtual learning environments (VLE), the partnership offers a unique opportunity to help improve communication between instructors, students and the institution. With a new integration leveraging Blackboard Connect capabilities within the Blackboard Learn(TM) platform, instructors and students can stay up to date on coursework, class changes or individual performance - all on the mobile devices they prefer.

"As a customer of both Blackboard and txttools, the addition of Blackboard Connect seems like a natural extension to the txttools service, and I look forward to finding out more about how it can be used to further support our needs," said Stephen Vickers, Information Services Manager at the University of Edinburgh.

"Text is an integral part of modern communications strategies and our partners at Blackboard clearly recognise that," said Stephen McCann, CEO of txttools. "Blackboard's worldwide education focus and experience combined with our innovative messaging technology can create significant advantages for all of our clients."

For more information about Blackboard Connect, please visit For more information about txttools, please visit

About Blackboard Inc.

Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

About txttools

Established in 2001, txttools Ltd. is a leading provider of text messaging solutions in the United Kingdom and Ireland. Txttools edutxt services are used by over 50 percent of UK colleges and universities to improve institutional, faculty and student communications.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of ourForm 10-Q filed on November 5, 2010 with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of November 24, 2010. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to November 24, 2010.

SOURCE Blackboard Inc.