Blackboard Brings Mobile Campus App to Android Smartphones
Application Will Connect Fast Growing Android User Base to University Life
WASHINGTON, DC, Nov 08, 2010 (MARKETWIRE via COMTEX) --
Blackboard Inc. (NASDAQ: BBBB) today announced the release of a
native application for Android(TM) smartphones, debuting at
Northwestern University, that brings the company's popular campus
life and services application to one of the fastest growing mobile
With the addition of the Android application, Blackboard Mobile(TM)
Central is now available in native applications for all major mobile
platforms including iOS(R) which supports the Apple(R) iPhone(R),
iPad(TM) and iPod(R) touch, and BlackBerry(R). The application is
also available in a mobile Web version to support a broader range of
Web-enabled phones and devices.
Custom built and branded for each institution, Blackboard Mobile
Central brings university life and campus services to users through
smartphones and mobile devices. After it is enabled, the application
is free to students, faculty, prospective students, parents, alumni
and anyone else interested in staying connected to an institution,
and can be downloaded from smartphone app stores. With the app, users
can navigate campus maps and course catalogs, event calendars, campus
news, sports schedules, and even a campus directory that allows users
to call or email professors and classmates directly from the app.
"Most of our incoming students arrive with smartphones, and a growing
number of these phones are Android devices," said Harlan Wallach,
Media Architect at Northwestern University's NUIT Academic & Research
Technology group. "The ability for us to reach students through
smartphones is key to the overall experience and efficiency of our
university. Working with Blackboard we've been able to do that
quickly and with very high quality native applications that support
the wide range of mobile devices our students are using. We're
looking forward to exploring the ability to customize the app to meet
the needs of individual schools and departments."
Northwestern launched Blackboard Mobile Central on the iOS platform
in December 2009, and is the first institution to expand access to
Android smartphones. Northwestern has also enabled access to
Blackboard Mobile(TM) Learn on selected devices to enable students
and faculty to access their online course information on their
"Supporting Android is part of our overall commitment to bring the
best of campus life to users in a way that is convenient and
engaging," said Kayvon Beykpour, Vice President of Blackboard Mobile.
"We've made a significant investment in delivering a unique
experience to users of all platforms, and we're excited to bring our
mobile apps to the quickly expanding segment of mobile consumers
using Android devices."
The new Android application will include Athletics, Courses,
Directory, Library, Maps, News, Get Help and Links, with other
features to be added soon. Developed as a native application
exclusive to the Android platform, Blackboard Mobile Central for the
Android leverages the device's unique features to provide an engaging
user experience, including:
-- Widgets, an Android-specific feature that allows users to quickly and
easily access important information from Blackboard Mobile Central at
a glance from their home screen.
-- Shortcuts, which let users create a direct shortcut to any one of the
Blackboard Mobile Central modules directly on their phone's home
screen so that it can be accessed immediately without even opening the
For more information about Blackboard Mobile Central, please visit:
About Blackboard Inc.
Blackboard Inc. (NASDAQ: BBBB) is a global
leader in enterprise technology and innovative solutions that improve
the experience of millions of students and learners around the world
every day. Blackboard's solutions allow thousands of higher
education, K-12, professional, corporate, and government
organizations to extend teaching and learning online, facilitate
campus commerce and security, and communicate more effectively with
their communities. Founded in 1997, Blackboard is headquartered in
Washington, D.C., with offices in North America, Europe, Asia and
Any statements in this press release about future expectations, plans
and prospects for Blackboard and other statements containing the
words "believes," "anticipates," "plans," "expects," "will," and
similar expressions, constitute forward-looking statements within the
meaning of The Private Securities Litigation Reform Act of 1995.
Actual results may differ materially from those indicated by such
forward-looking statements as a result of various important factors,
including the factors discussed in the "Risk Factors" section of our
Form 10-Q filed on November 5, 2010 with the SEC. In addition, the
forward-looking statements included in this press release represent
the Company's views as of November 8, 2010. The Company anticipates
that subsequent events and developments will cause the Company's
views to change. However, while the Company may elect to update these
forward-looking statements at some point in the future, the Company
specifically disclaims any obligation to do so. These forward-looking
statements should not be relied upon as representing the Company's
views as of any date subsequent to November 8, 2010.
Android is a trademark of Google Inc. Use of this trademark is
subject to Google Permissions.
The BlackBerry and RIM families of related marks, images and symbols
are the exclusive properties and trademarks of Research In Motion
Apple, iPhone and iPod touch are registered trademarks of Apple Inc.
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(202) 463-4860 ext. 2637
SOURCE: Blackboard, Inc.