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Blackboard Brings Mobile Campus App to Android Smartphones

Application Will Connect Fast Growing Android User Base to University Life

WASHINGTON, DC, Nov 08, 2010 (MARKETWIRE via COMTEX) --

Blackboard Inc. (NASDAQ: BBBB) today announced the release of a native application for Android(TM) smartphones, debuting at Northwestern University, that brings the company's popular campus life and services application to one of the fastest growing mobile platforms.

With the addition of the Android application, Blackboard Mobile(TM) Central is now available in native applications for all major mobile platforms including iOS(R) which supports the Apple(R) iPhone(R), iPad(TM) and iPod(R) touch, and BlackBerry(R). The application is also available in a mobile Web version to support a broader range of Web-enabled phones and devices.

Custom built and branded for each institution, Blackboard Mobile Central brings university life and campus services to users through smartphones and mobile devices. After it is enabled, the application is free to students, faculty, prospective students, parents, alumni and anyone else interested in staying connected to an institution, and can be downloaded from smartphone app stores. With the app, users can navigate campus maps and course catalogs, event calendars, campus news, sports schedules, and even a campus directory that allows users to call or email professors and classmates directly from the app.

"Most of our incoming students arrive with smartphones, and a growing number of these phones are Android devices," said Harlan Wallach, Media Architect at Northwestern University's NUIT Academic & Research Technology group. "The ability for us to reach students through smartphones is key to the overall experience and efficiency of our university. Working with Blackboard we've been able to do that quickly and with very high quality native applications that support the wide range of mobile devices our students are using. We're looking forward to exploring the ability to customize the app to meet the needs of individual schools and departments."

Northwestern launched Blackboard Mobile Central on the iOS platform in December 2009, and is the first institution to expand access to Android smartphones. Northwestern has also enabled access to Blackboard Mobile(TM) Learn on selected devices to enable students and faculty to access their online course information on their smartphones.

"Supporting Android is part of our overall commitment to bring the best of campus life to users in a way that is convenient and engaging," said Kayvon Beykpour, Vice President of Blackboard Mobile. "We've made a significant investment in delivering a unique experience to users of all platforms, and we're excited to bring our mobile apps to the quickly expanding segment of mobile consumers using Android devices."

The new Android application will include Athletics, Courses, Directory, Library, Maps, News, Get Help and Links, with other features to be added soon. Developed as a native application exclusive to the Android platform, Blackboard Mobile Central for the Android leverages the device's unique features to provide an engaging user experience, including:

--  Widgets, an Android-specific feature that allows users to quickly and
    easily access important information from Blackboard Mobile Central at
    a glance from their home screen.
--  Shortcuts, which let users create a direct shortcut to any one of the
    Blackboard Mobile Central modules directly on their phone's home
    screen so that it can be accessed immediately without even opening the
    app.

For more information about Blackboard Mobile Central, please visit: http://www.blackboard.com/Mobile/Mobile-Central.aspx

About Blackboard Inc. Blackboard Inc. (NASDAQ: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our Form 10-Q filed on November 5, 2010 with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of November 8, 2010. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to November 8, 2010.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Apple, iPhone and iPod touch are registered trademarks of Apple Inc.

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CONTACTS
Matthew Maurer
Blackboard Inc.
(202) 463-4860 ext. 2637
matthew.maurer@blackboard.com


SOURCE: Blackboard, Inc.

mailto:matthew.maurer@blackboard.com