Blackboard Partners With Acxiom to Bring Enhanced Student Verification to Colleges and Universities
WASHINGTON, Jan. 29 /PRNewswire-FirstCall/ -- Blackboard Inc. (Nasdaq:
BBBB), a leading provider of educational technology, announced today that it
has partnered with Acxiom Risk Mitigation, Inc., a wholly owned subsidiary of
Acxiom(R) Corporation (Nasdaq: ACXM) to offer colleges and universities an
enhanced solution for student identity verification.
Under the agreement, Blackboard and Acxiom will work together to improve
student verification for postsecondary institutions in the United States. The
partnership will enable institutions to deploy a verification program within
their e-learning platform that maintains the integrity and privacy of student
With the partnership, Acxiom becomes a Blackboard Premier Partner(TM) in
the recently launched Blackboard Alliance Program(TM), which has expanded
opportunities for partners to work with Blackboard and support its user
"We are excited to partner with Acxiom, an industry leader with a robust
solution for student verification that is based on technology that has been
widely deployed in the financial services industry," said Matthew Small, Chief
Business Officer at Blackboard.
As a leading member in the Blackboard Alliance Program, Acxiom joins a
group of more than 2,000 commercial and academic members that have developed
hundreds of different extensions that have enabled members of Blackboard's
user community to customize and enhance their Blackboard(R) platform.
Acxiom's risk identity verification is widely known for authenticating
online banking transactions and requires no hardware. Educational institutions
using Acxiom's authentication solutions control when, where and how frequently
students authenticate. Verification is performed over the Internet with no
intrusion into the learning process, and it employs questions that only the
student enrolled in the course is able to answer. No student information is
released in the process, allowing institutions to avoid any potential issues
with the Family Educational Rights and Privacy Act (FERPA).
"Higher education distance learning programs are looking for a simple and
affordable solution to meet evolving integrity and verification policies,"
said Michael Jortberg, who leads Acxiom's initiative in the higher education
market. "This effort is part of Acxiom's larger role as a leader in global
identity initiatives and as a champion of consumer privacy and online safety.
We look forward to working with Blackboard in this important partnership."
For more information about the Blackboard Alliance Program, please visit
http://blackboard.com/Communities/Partners/Bb-Alliance-Program.aspx. For more
information about Blackboard, please visit www.blackboard.com.
The global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight, powering effective
and profitable marketing initiatives and business decisions. Our consultative
approach spans multiple industries and incorporates decades of experience in
consumer data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet, email,
mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in
Little Rock, Ark., and serves clients around the world from locations in the
United States, Europe and Asia-Pacific. For more information about Acxiom,
About Blackboard Inc.
Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology
and innovative solutions that improve the experience of millions of students
and learners around the world every day. Blackboard's solutions allow
thousands of higher education, K-12, professional, corporate, and government
organizations to extend teaching and learning online, facilitate campus
commerce and security, and communicate more effectively with their
communities. Founded in 1997, Blackboard is headquartered in Washington, D.C.,
with offices in North America, Europe, Asia and Australia.
Any statements in this press release about future expectations, plans and
prospects for Blackboard and other statements containing the words "believes,"
"anticipates," "plans," "expects," "will," and similar expressions, constitute
forward-looking statements within the meaning of The Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
indicated by such forward-looking statements as a result of various important
factors, including the factors discussed in the "Risk Factors" section of our
Form 10-Q filed on November 6, 2008 with the SEC. In addition, the
forward-looking statements included in this press release represent the
Company's views as of January 29, 2009. The Company anticipates that
subsequent events and developments will cause the Company's views to change.
However, while the Company may elect to update these forward-looking
statements at some point in the future, the Company specifically disclaims any
obligation to do so. These forward-looking statements should not be relied
upon as representing the Company's views as of any date subsequent to January
SOURCE Blackboard Inc.
CONTACT: Matthew Maurer of Blackboard Inc., 1-202-463-4860 ext. 2637,
firstname.lastname@example.org; Carol Cassil, APR, Acxiom Corporation
Web Site: http://www.blackboard.com